Graphic Design Essentials

Think Like A Creative Pro

• » understanding brands: why some work and others don’t
• » the design process
• » the creative brief
• » research: the competition, the target market, etc.
• » brainstorming
• » thinking outside the box
• » techniques to broaden your creative thinking
• » creating a mood board to refine your ideas
• » creating a brand personality
• » presenting your ideas effectively

The Designer’s Toolbox (the building blocks of design)

• » using InDesign, Illustrator, or Publisher
• » typography fundamentals
• » types of type: typefaces & personality
• » alignment
• » contrast
• » white space
• » hierarchy & composition
• » the rule of thirds
• » the grid system
• » basic colour theory
• » choosing colours
• » choosing images
• » putting it all together